I didn't see a great deal of pressure, so I can't speak much from experience here. However, while it seems to me that doctors receive far too much blame, I do agree that there is a significant portion of our population that needs something that you could call "protection from themselves, "babysitting" or something else.
These are the people that won't research anything on their own and will literally follow the first opinion they receive. If they talk to someone who sells hammers, they'll buy a hammer to fix their problem. If the drill salesman got to them first, they would've bought a drill to fix that same problem.
I believe that every family who has a child that fails the newborn hearing screening should receive a sheet that lists resources including where to find information about hearing aids, cochlear implants, sign language, as well as the doctors and schools around the area with at least a short explanation that there are many different routes to take and things to explore within the world of "hearing loss" or "hearing impairment" or whatever term you'd like to use. At least then if someone chooses to ignore those resources it is obviously their problem and not that of the doctors or medical communities.
While I personally agree with the quoted statement above, I do recognize that there are many out there that simply will hear whatever they want when a cochlear implant surgeon describes the CI surgery to them...and that means that even if the surgeon states alternatives such as signing and dangers of the procedure, they will hear "this will fix my baby...guaranteed". I don't know that there is a way to fix that issue, but at least letting them where the information is would be a good first step - in my opinion.
Everything lies in the hands of the parents in the end.