I got a good idea. If anything doesnt work to educate store owners, sales associates, etc., why not boycott the stores. Borders and that independent discount priced store and perhaps B&N got it all wrong! Have you all noticed the pattern here with those stores? They may have reclassified as medical or health section. You see, publishers will classify newly published books and put that into the computer when they scan the UPC that you can see on the back of the books. Then the buyers get that information from the publishers then ship to their stores. For example, motorbooks publishes books on cars and it is classified as transportation. The buyers such as Borders and B&N bookstores, Amazon, etc buy books from the motorbooks Printing Company then when a shopper shops in the store, would check under Transportation, not Automobiles.
So, its possible now publishers are reclassifying books on deafness, sign language books, and cultures to be under health or whatsoever. I know that it is total wrong of them. They all should be under anthropology or ethics or culture section. And/or all sign language books should be under language or reference.
I feel much better shopping online since its cheaper and more available than in stores. You can not find what you want there anymore, not because of number of books, it is all messed up with reclassification.
I even have a book I published but its not in stores. It is about dating. Local bookstores used to have them under "Dating and Marriage" section. Thats good! Whew! All stores sold out my book. I still have copies though.