It's so much fun! First, you get your picture taken with your dogs. They give you a polaroid-type picture in a cute little plastic Halloween frame. They have doggie treats and people treats (like candy, cupcakes and soda). You get to see all the doggies in their costumes. After a while, everyone lines up for a parade though the store. The doggies dig this. Finally, they have the costume competition and give prizes to the top 3 favorite dogs. They also give out coupons for stuff. We've made it an annual tradition in my family since my kids were small. Hard to tell who has more fun--the dogs or the kids. Highly recommend the dog party!