CI is not cure for deafness.
My point exactly. While the movie certainly didn't push this idea the whole time, there were many parts where the pro-CI half of the family made comments to that effect, like when the grandmother says "New life for this child" after the CI is implanted in baby Peter. Quite dramatic and rhetorically misleading.
I don't see any problem with the Cochlear logo appearing in the video. It's no different than AB or anyone else doing the same thing in their promotional videos.
No? So you don't see it as a conflict of interest whenever a controversial subject is discussed and the person/entity controlling the discussion just so happens to have a very strong financial/political position at stake? The problem here is that this movie is not supposed to be a promotional document for the company--that's called advertising, and it is legitimate--the problem is that this was supposed to be a documentary film exposing a very complex issue that can be viewed from multiple viewpoints each with their own valid and invalid components, and it certainly favored one viewpoint over the other.
By the way, there was an AB video that I thought was unrealistic. I won't name what it is, but I was very disappointed at the way it portrayed CIs. It featured someone who was a "top performer" with their implant which encouraged new CI candidates to have high expectations for their CI. I think any video regardless of who makes it should express the pros and cons of implants. Don't just talk about all of the wonderful sounds a person can hear and make it appear as if the moment they turn on their CI, they can understand 100%. I'm referring to all 3 companies -- not one in particular.
I agree 100%, although keep in mind that this promotional video is clearly advertising material (albeit false advertising in some cases, as you point out), which should provide the viewer with a healthy sense of skepticism before even watching it. However, it becomes much more difficult to find the false advertising when it is hidden in a "documentary" nominated for an Academy Award.