And if the economy keeps going downward (which it will) then before long CEOs will be buying their undies from Wal-Mart, its called Life.
So in this bad-economy Wal-Mart may actually fare better than other retailers as Wal-Mart is a common big box retailer that sells everything for CHEAP! Right now with everyone being laid off- everyone is thinking CHEAP!
If CEOs are dining at McDonald's rather than the McClaird's Pub, then its a sign that hourly workers will only further cut out unnecessary expenses such as blowing that extra paycheck to buy their kids name-brand shoes such as Adidas, and will instead have to buy them Athletic Works in order to pay the rent.
When the economy changes, consumers change their spending habits. When everyone is in the black you see more frequent expensive purchases, when everyone's in the red, you see more frequent cheap purchases in an effort to save money.