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NEW YORK (CNN/Money) - I never would have pictured Ronald McDonald as a gamer.
Grimace? Sure. He's got the physique of someone who has spent a few too many hours sitting on the couch mashing gamepad buttons. Hamburglar? Undoubtedly, he's consulting with Eidos on the upcoming "Thief 3". And I'd easily believe Mayor McCheese logs a few hours per day playing "SimCity 4".
But Ronald? He just doesn't seem the type.
Apparently, though, my fellow redhead has been sneaking in a few rounds between Big Macs. And it appears he's enjoying it. The company bearing his name has been taking a more active interest in the video gaming industry over the past few months.
The perked up interest started last September, when Electronic Arts (ERTS: Research, Estimates) announced it had struck a multi-million dollar placement deal with the fast food giant which would allow players of "The Sims Online" to 'buy' a Mickey D's within the game and sell the company's products to earn "simoleans" (the game's currency). What's more, eating McDonald's (MCD: Research, Estimates) foods in the game improves your character's standing.
~> Complete story, here
Grimace? Sure. He's got the physique of someone who has spent a few too many hours sitting on the couch mashing gamepad buttons. Hamburglar? Undoubtedly, he's consulting with Eidos on the upcoming "Thief 3". And I'd easily believe Mayor McCheese logs a few hours per day playing "SimCity 4".
But Ronald? He just doesn't seem the type.
Apparently, though, my fellow redhead has been sneaking in a few rounds between Big Macs. And it appears he's enjoying it. The company bearing his name has been taking a more active interest in the video gaming industry over the past few months.
The perked up interest started last September, when Electronic Arts (ERTS: Research, Estimates) announced it had struck a multi-million dollar placement deal with the fast food giant which would allow players of "The Sims Online" to 'buy' a Mickey D's within the game and sell the company's products to earn "simoleans" (the game's currency). What's more, eating McDonald's (MCD: Research, Estimates) foods in the game improves your character's standing.
~> Complete story, here