Having read this thread, there seems to be a lot of American input here (and there is nothing wrong with that). So hello to all from the other side of the pond.
I don't get it either OP. I live on a council estate here in Sheffield, England. There isn't a lot of spare cash to be had on this estate but you would be surprised (indeed shocked) that youngsters on here wear the latest "designer" fashions....you know the ones that readily indicate the wearer comes from a council estate!!!!!! Parents on here will pay top prices for top brand (you know the one) trainers but they can't afford decent food or to pay the bills. Many are in debt - from money lenders who charge high interest, and lend more to spoil their children. WHY? because there is a crazy notion that if you don't buy your schoolkids the best in trainers etc they will be bullied in school. This is more than peer pressure. It is multi-national branding organisation pressure. Coupled with the fact that the trainers are advertised by our sporting heros (well they are to the kids concerned). Its tragic that this happens....and that those who cannot afford are the biggest victims....Why can't we all just stop buying these overpriced products and get back to the real values of parenting.
Actually, that's quite true. I remember being made fun of back in grade school for not wearing a pair of Nike shoes or that I didn't wear enough branded clothings.
Who cares about the brands? At long I'm not naked, I'm going to be okay. :-D