LOS ANGELES, California (CNN) -- The Transportation Security Administration is investigating an incident last month in which a woman claims she was humiliated and forced to remove her nipple rings -- one with pliers -- as male TSA officers snickered on the other side of a curtain.
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Mandi Hamlin, at center with attorney Gloria Allred, demonstrates how she removed her nipple ring.
The woman, Mandi Hamlin, and her lawyer, celebrity attorney Gloria Allred, want a public apology from the agency, as well as a guarantee that future passengers with piercings will be treated with dignity and respect. The incident in question occurred at the Lubbock, Texas, airport.
Allred pointed out that TSA's Web site says passengers with piercings can undergo a pat-down inspection if they do not want to take their piercings out -- an option she said Hamlin was never offered.
"The conduct of TSA was cruel and unnecessary," Allred told reporters at a news conference Friday. "Last time that I checked, a nipple was not a dangerous weapon."
She said she wants an immediate response to her letter to the TSA demanding an investigation and an apology. If those are not forthcoming, she said, "Mandi is going to have to consider her legal options." Video Watch the passenger demonstrate removing the jewelry »
In a statement issued Friday TSA said it is "actively investigating Ms. Hamlin's allegations to ensure procedures were followed appropriately. ... Our security officers are well-trained to screen individuals with body piercings in sensitive areas with dignity and respect while ensuring a high level of security."
It added that "incidents of female terrorists hiding explosives in sensitive areas are on the rise all over the world. This scenario must be addressed at our nation's airports."
The incident occurred February 24, as Hamlin, 37, was preparing to fly to Dallas-Fort Worth from Lubbock, where she had been visiting her elderly great-uncle.
Hamlin said she also has navel and ear piercings and has never set off a metal detector or been singled out for additional screening at an airport.
She did not set off the metal detector at Lubbock International Airport, but was pulled to the side for additional screening, Allred said. A hand wand used by a TSA officer beeped when it was waved over her breasts.
Hamlin told the officer she had nipple piercings, Allred said, and that officer called over another officer, who told her she would need to remove them.
"Ms. Hamlin did not want to remove her nipple piercings," Allred said, reading from her letter to TSA. "After nipple rings are inserted, the skin can often heal around the piercing and the rings can be extremely difficult and painful to remove. In addition, once removed, the pierced skin may close up almost immediately, making it difficult and painful to reinsert the piercing."
More officers were called over, and the group grew to four male and two female TSA officers, according to Hamlin. Also, a small crowd of onlookers had started to gather. The officers insisted that Hamlin remove the nipple rings, Allred said.
"She felt humiliated by the scene that the TSA officers were making," Allred said.
"With tears streaming down her face, she again asked to show the piercings to a TSA officer instead of having to remove them. She was told, however, she would not be allowed to fly unless she removed them. Had she been told that she had a right to a pat-down, she would have chosen that option."
She eventually was taken to a private area behind a curtain to remove the piercings, Allred said. One came out easily, but the other would not, and she called to an officer that she was having trouble and would need pliers. She was handed a large pair, Allred said.
"As Ms. Hamlin struggled to remove the piercing, behind the curtain she could hear a growing number of predominately male TSA officers snickering in the background," Allred said in the letter.
"Mandi Hamlin was publicly humiliated. ... Clearly, this is not how passengers should be treated."
Afterward, Hamlin underwent another scan, but realized she had forgotten to remove her navel ring. She offered to remove it, Allred said, but an officer told her it was not necessary because he could see it. Hamlin wondered why a similar visual inspection of her nipple rings would not have sufficed, Allred said.
"I wouldn't wish this experience upon anyone," Hamlin told reporters. "I felt surprised, embarrassed, humiliated and scared. No one deserves to go through this."
In response to her complaint, TSA's customer service manager in Lubbock concluded the screening was handled properly, Allred said.
In its Friday statement, the agency said it "is well aware of terrorists' interest in hiding dangerous items in sensitive areas of the body. Therefore, we have a duty to the American public to resolve any alarm that we discover."
TSA included in its statement a picture of a prototype training device it will use to simulate a "bra bomb" in training and testing its officers.
Allred said she is not discounting the importance of security, but called for the agency to follow its own policies in handling passengers with piercings.
Hamlin said she had to visit the person who originally pierced her nipples to get the rings reinserted, and said the process was excruciatingly painful because of the scar tissue that had formed.
"People who are pierced should not be snickered at, should not become the object of ridicule, should not be singled out for special and uneven and unequal treatment," Allred said. "They should be respected just like everybody else."
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She said she had received a call from TSA's public affairs office Friday morning. "We hope that means they're going to jump on this and do something about it," she said. "We want TSA to do the right thing now. We're going to give them the opportunity."
Hamlin said she will continue to fly but will avoid the Lubbock airport. The next time she visits her great-uncle, she said, "I will be driving."