There are some people who still wear standard beige when they have darker hair colors. I think it looks a tad strange and very obvious. I always wondered why people do not use their HA or CI to match their hair color. I think matching your hair color is key if you want to camouflage your device a bit not your skin. Also, smaller hearing aids is also key. I think some people just do not care for the attention, so they blend it with their hair color. I don't see anything wrong to argue about that. I personally don't care for attention at this point, so I blend them with my hair color. I used to wear beige when my hair was lighter. I remember they did have all colors for all hair colors back in the late 80's when I started hearing aids. I saw them in my audiologist's office as samples. What is different now is that they have all crayon colors and wacky things like seeing circuits and wires or maybe glow in the dark or flashing lights (who knows if they have those). Some people want colors because they want to be a bit wacky and fun. That's okay, too.