TBO.com staff
Published: June 28, 2009
TAMPA - Internationally known TV product pitchman Billy Mays was found dead in his South Tampa home this morning.
Wife Deborah woke up and found Mays, 50, in bed and not breathing, according to Tampa police spokeswoman Laura McElroy. He was dead when Tampa Fire Rescue arrived at Mays' house at 2853 Bowen Daniel Drive. Emergency workers pronounced him dead at 7:45 a.m.
Mays had no obvious injuries, and there were no signs of forced entry at the home that overlooks Old Tampa Bay, No foul play is suspected, police said.
Family members told police Mays hadn't been feeling well Saturday and that he went to bed early, shortly after 10 p.m., McElroy said.
Hours before, Mays was on board a US Airways flight from Philadelphia that landed safely at Tampa International Airport Saturday afternoon after its front tires blew out, resulting in bumps and bruises to some passengers.
Mays told WTVT, Channel 13, that he got hit in the head during the rough landing.
"All of a sudden as we hit, you know, it was just the hardest hit; all the things from the ceiling started dropping," he said. "It hit me on the head, but I got a hard head."
Mays, who is active on the Twitter social networking site, posted his last update at 2:01 p.m.
"Just had a close call landing In Tampa," Mays wrote. "The tires blew out upon landing. Stuck in the plane on the runway. You can always count on US Air."
Any connection between Mays' death and the rough landing would be speculation, McElroy said. More will be known after Mays' autopsy, which could be performed as early as Monday, she said. If a toxicology examination is needed, those results could take another four to six weeks.
Mays' family has remained largely silent since his death.
"As you can imagine, the family is devastated," McElroy said.
His wife released a statement through Tampa police after asking them to handle all public statements.
"Although Billy lived a public life, we don't anticipate making any public statements over the next couple of days," she said. "Our family asks that you respect our privacy during these difficult times."
In a previous Twitter post, Mays said he was preparing for his third hip replacement in Tampa Monday. His family said he was in good health otherwise, according to police.
Billy Mays' energy and distinctive looks, with his ever-present grin framed by black hair and a beard, created a household image that Forbes magazine said accounted for more than $1 billion in combined sales with producer and partner Anthony Sullivan.
Mays' and Sullivan's most recent venture was the Discovery channel realty series "Pitchmen," which launched in April.
Mays was regarded as the "king of infomercials" and widely acknowledged as the most successful direct-response TV salesman in history.
Mays was a native of McKees Rocks, Pa. He began his sales career after graduating from high school in 1977 by hawking a portable washing device along the boardwalk in Atlantic City.
His prominence grew through promoting OxiClean, Orange Glo, Kaboom and other household products such as the Mighty Putty glue.
In April, Mays and Sullivan, an Englishman who relocated to Tampa Bay and appeared on the Home Shopping Network, launched a new reality series, "Pitchmen," on the Discovery Channel.
The program showed viewers new gadgets such as the Impact Gel shoe insert; the Tool Band-it, a magnetized armband that holds tools while you work; and the Soft Buns portable seat cushion.
Mays' energy as a pitchman on the TV ads carried over from his energy that propelled his business career.