Egg McMuffin inventor dies at 89

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By DENISE PETSKI, Associated Press Writer 1 hour, 42 minutes ago

LOS ANGELES - Herb Peterson, who invented the ubiquitous Egg McMuffin as a way to introduce breakfast to McDonald's restaurants, has died, a Southern California McDonald's official said Wednesday. He was 89.

Peterson died peacefully Tuesday at his Santa Barbara home, said Monte Fraker, vice president of operations for McDonald's restaurants in that city.

He began his career with McDonald's Corp. as vice president of the company's advertising firm, D'Arcy Advertising, in Chicago. He wrote McDonald's first national advertising slogan, "Where Quality Starts Fresh Every Day."

Peterson eventually became a franchisee and was currently co-owner and operator of six McDonald's restaurants in Santa Barbara and Goleta, Fraker said.

Peterson came up with idea for the signature McDonald's breakfast item in 1972. He "was very partial to eggs Benedict," Fraker said, and worked on creating something similar.

The egg sandwich consisted of an egg that had been formed in a Teflon circle with the yolk broken, topped with a slice of cheese and grilled Canadian bacon. It was served open-faced on a toasted and buttered English muffin.

The Egg McMuffin made its debut at a restaurant in Santa Barbara that Peterson co-owned with his son, David Peterson.

Fraker said that, although semiretired, Peterson still visited all six of his stores in the Santa Barbara area until last year when his health began to deteriorate.

"He would talk to the customers, visit with the employees. He loved McDonald's," Fraker said.

Fraker, who said he worked with Peterson for 30 years, said "he was amazing as far as giving back to the community."

"He embraced the community and the community embraced him," Fraker said. "We loved the man."

Peterson is survived by his wife, son and three daughters.

A public memorial service will be held April 23 at All Saints by the Sea church in Montecito.
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Egg McMuffin inventor dies at 89 - Yahoo! News
 
RIP, I love those Egg Mcmuffins YUM!
 
RIP Herb, my prayer and thoughts to his family and friends.
 
No! I thought Al Gore invented that sandwich! :giggle:
 
I think I'll go to McDonalds tomorrow morning and order an Egg McMuffin to honor him. :)
 
RIP herb

i love egg mcmuffin yum. when i will order egg mcmuffin i will eat it in his honor
last time i ate it it was 3 weeks ago.
 
When i saw that clipping on net and i send to Jo bec i know how much she loves Egg Mcmuffin.. (its yucky Lol Ducks..) but that man did made millions from that
 
I may have an Egg McMuffin in his honor tomorrow. :)
 
VamPyroX said:
I think I'll go to McDonalds tomorrow morning and order an Egg McMuffin to honor him. :)
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Well, I did my part... I went to McDonalds this morning and ordered an Egg McMuffin to honor his memory. :)
 
Thank you very much for inventing Egg McMuffin, Herb. I always order it with ham or sausage whenever I have a breakfast at McDonalds.

RIP
 
Casperman said:
When i saw that clipping on net and i send to Jo bec i know how much she loves Egg Mcmuffin.. (its yucky Lol Ducks..) but that man did made millions from that
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*ahem* You still have a lot to learn about me. I do not love eating Egg McMuffin. I like eating it, yes but to love eating it, nope. There's a difference.

I love eating their McGriddle sandwiches. You probably got these two mixed up.
 
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