Don't you remember when we had the offical Spokesperson for Esteem posting here? ALL it was/is, is a reintroduction of an existing product. They were hoping that the reintroduction of the product would spur a lot of business, (a la the BAHA and CI) since the medical device market is extremely lucrative.It just happened to be out there and seemed like something someone might find interesting. As for insurance these days they don't seem to cover to much of anything (Except taking people's money).