Burger King & Facebook launches a new program: Reward: Free Whopper

naisho

naisho

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Reporting site said:
Burger King, through their insanely creative advertising agency Crispin Porter + Bogusky (see their recent Burger King perfume launch), launches a Facebook application that encourages users to remove Facebook friends. Sacrifice ten of them and you got a free Whopper. 233,906 friends were removed by 82,771 people in less than a week.

Facebook is overjoyed, right? What a great example to show the Madison Avenue agencies on how a big brand can get real engagement from users. This is the future of advertising. Or it could have been, if Facebook hadn’t shut it down, citing privacy issues:

We encourage creativity from developers and brands using Facebook Platform, but we also must ensure that applications follow users’ expectations of privacy. This application facilitated activity that ran counter to user privacy by notifying people when a user removes a friend. We have reached out to the developer with suggested solutions. In the meantime, we are taking the necessary steps to assure the trust users have established on Facebook is maintained.
Click to expand...

whopperfb.jpg

Facebook Blows A Whopper Of An Opportunity

Actual FB App:
http://www.facebook.com/apps/application.php?id=33988778285


Sucks for the people who got removed for a whopper.. Think of it, your friendship was worth less than $2.39US. Actually, since it required ten friends, each buddy would be worth $0.23 or less.
 
naisho said:
Sucks for the people who got removed for a whopper.. Think of it, your friendship was worth less than $2.39US. Actually, since it required ten friends, each buddy would be worth $0.23 or less.
Click to expand...

my thoughts exactly. :roll:
 
Hey... you can always tell those 10 friends that you're going to "sacrifice" them for a Whopper with an agreement that you will add them back the next day. They can do the same thing to you. ;)
 
So, is my friend that cheap to "buy" a friendship? ouch, that's hurt my feel. *sniff*sniff*
 
You people need to seriously get your priorities straight here. A friend comes and goes, but 670 calories and 39 grams of fat stay on your waist *forever*
 
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