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Most hearing aid TV advertising is aimed at late deafened or hard of hearing older folks. To them, losing their hearing is another proof of losing youth, and they don't like to be reminded of that. Hence, they don't want their hearing aids to be visible. It's the same reason older women color the gray, and older men do comb overs. They want to disguise the aging process.
Hearing aid advertising doesn't really market towards young deaf people. Have you ever seen any children, teens, or pre-middle aged people in their commercials? Of course, deafness in young people is NOT a result of the aging process, so that psychological connection to hearing aids isn't there.
Hearing aid advertising doesn't really market towards young deaf people. Have you ever seen any children, teens, or pre-middle aged people in their commercials? Of course, deafness in young people is NOT a result of the aging process, so that psychological connection to hearing aids isn't there.