Jillio, I also see the pendulum swinging back to medicalization of deafness. And technology is responsible in a large part, I believe. When one applies to medical school, one writes a personal statement. Nearly 90% of those say that the applicant wants to go into medicine to "help people". We are taught in traditional medical schools that "helping" usually involved pills, surgery, or a form of therapy. A few specialties such as my own (rehabilitation) focus on function rather than disease. For most ENTs, though, the only tools they can offer are hearing aid referrals and CIs. And when your only tool is a hammer, all the world looks like a nail. CI surgeries are successful in many cases, and lucrative for the surgeon (reality). It is easy to offer these, and much harder to swallow one's pride and say "I can't help" or "there's nothing wrong with you except you can't hear".
I believe there needs to be more education and exposure about Deaf culture and choices when the physicians are still in training. That is when we have the greatest opportunity to de-medicalize deafness.
Personally, when I lost my hearing, my ENT said he could implant a CI, but he had nothing else to offer. Just recently, I was at a social with a colleague who is an ENT and the first thing he said to me was, "what happened to your hearing and has anyone talked to you about a CI?".
IMHO as a Deaf physician and rebel.