Cheap people lol.......sometimes men needs a clue to celebrate their partner 
besides birthday, anniversary, holidays, etc..........
By the way gnarly, you are partly right about keeping moral high, the soldiers was kept away from their loved ones and Valentine brought them together and married them in secret. He was beheaded on Feb. 14th for doing so. It is true that NOW it is commercialized but so is Christmas but it has special meaning
