The answer is James Dean, actor, who loved Porsche and raced for his hobby then he was killed in an auto accident that his Porsche Spider (im not sure the engine in his car, has 4 cams, chain driven in 4H engine) was headon the incoming car. The people from Hollwood or fans of the actor, came to see the Porsche cars at the dealership, asked them what car did the actor killed or he used to driving? The dealer pinpointed the Spyder car as they stared at it, made them crazy as they want to buy this Spyder. That was how the Porsche
became a popular.