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This is only for toys and games kids play with , not clothes . There is no needs to have gender labels on toys and games . Some girls love getting a toy tool box for a gift and some boys love getting a teddy bear for a gift and there is nothing wrong about this. No wrong girls and boys don't play with difference toys that much today and that was why parents got fed up with the gender label . If you saw my granddaughter bedroom you would not be able to tell if it was a boy's or a girl's. I really think the ads for toys on TV need to be updated too and not gender labeled anymore.