"Sticky" won't go away regardless of when you open the threads. It only shows up in the original forums, not "New Posts". Only moderators can make posts sticky. Those are usually done from time to time for emergencies or public information. Alex and I did the same thing for Spam recently. As for the so-called legal services, those are sponsors for AllDeaf. AllDeaf is working with other companies in order to expand the visibility of AllDeaf. So far, "Sticky" isn't spamming. Spamming is when someone intentionally and constantly posts advertisements in your face. We've had members do that in the past. One member signed up and then posted a thread asking for help. Only thing bad this member did was post that exact same thread in every forum. Now, that's spamming. If you click on "New Posts", it will only show you new posts that you HAVE NOT read since your last visit. No, this does not include "Sticky" that you have already read. "Sticky" only shows up when you click on that specific forum... like you did for "General Discussions". Hope that clears up the confusion with what "spam" is.