You still haven't understand yet...
when Chick-fil-A President Cathy publicly stated that he does not support gay marriage.... and CFA Appreciation Day got rallied up by Mike Huckabee along with support of well-known opposers of homosexuality such as Sarah Palin, Mitt Romney, and Rick Santorum, opposition groups and crowds that mostly consist of Christian Conservatives... that creates a very uncomfortable public atmosphere for gay community and sends negative message.
Amtrak, Target, JC Penny, and some corporate giants have countered that with GBLT-friendly tone to encourage harmony and peace for all people. Cathy's message does not promote harmony for all.
so I would be glad to see corporate giant to show its support for deaf community if another corporate giant said something publicly that is viewed as negative for deaf community