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IMO there is something wrong with it....As Reba said it is pandering.  In a way it's a bait and switch.....they already offer that discount to everyone. If I were gay I would be offended and feel used by such a publicity stunt.....especially if there was no added value for me as a customer. They can advertise however they want....I couldn't care less. And if I ever choose to take the train I certainly wouldn't boycott over something so trivial. But to act like they are making a special offer to show their support is disingenuous at best.