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Just saw this. Fascinating.
`Star Wars' droid R2-D2 to collect mail - Yahoo! News
`Star Wars' droid R2-D2 to collect mail
2 hours, 16 minutes ago
Thirty years ago, in theaters near and far, far away, a movie opened the imaginations of millions, combining the magic of mythology and special effects to launch the "Star Wars" phenomenon.
A star of those films — the brave little robot R2-D2 — is about to take a turn collecting mail as the Postal Service and Lucasfilm Ltd. commemorate that movie launch.
The post office is wrapping mail collection boxes in some 200 cities nationwide in a special covering to look like R2-D2.
It's part of a promotion for a new stamp to be announced March 28, said Anita T. Bizzotto, the post office's chief marketing officer.
"It's a little teaser for the upcoming announcement and we decided to have a little fun with it," she said.
About 400 mailboxes will be covered to look like the stout droid. "When you look at a mailbox, the resemblance to R2-D2 is too good to pass up," Bizzotto said.
While postal officials would like people to look for these mailboxes and maybe even drop in a letter, Bizzotto urged people not to tamper with them, noting that's a crime.
___
On the Net:
U.S. Postal Service:
USPS - The United States Postal Service (U.S. Postal Service)
Postal Service's R2-D2 promotion:
USPS - Star Wars
Copyright © 2007 The Associated Press. All rights reserved. The information contained in the AP News report may not be published, broadcast, rewritten or redistributed without the prior written authority of The Associated Press.
Copyright © 2007 Yahoo! Inc. All rights reserved.
`Star Wars' droid R2-D2 to collect mail - Yahoo! News
`Star Wars' droid R2-D2 to collect mail
2 hours, 16 minutes ago
Thirty years ago, in theaters near and far, far away, a movie opened the imaginations of millions, combining the magic of mythology and special effects to launch the "Star Wars" phenomenon.
A star of those films — the brave little robot R2-D2 — is about to take a turn collecting mail as the Postal Service and Lucasfilm Ltd. commemorate that movie launch.
The post office is wrapping mail collection boxes in some 200 cities nationwide in a special covering to look like R2-D2.
It's part of a promotion for a new stamp to be announced March 28, said Anita T. Bizzotto, the post office's chief marketing officer.
"It's a little teaser for the upcoming announcement and we decided to have a little fun with it," she said.
About 400 mailboxes will be covered to look like the stout droid. "When you look at a mailbox, the resemblance to R2-D2 is too good to pass up," Bizzotto said.
While postal officials would like people to look for these mailboxes and maybe even drop in a letter, Bizzotto urged people not to tamper with them, noting that's a crime.
___
On the Net:
U.S. Postal Service:
USPS - The United States Postal Service (U.S. Postal Service)
Postal Service's R2-D2 promotion:
USPS - Star Wars
Copyright © 2007 The Associated Press. All rights reserved. The information contained in the AP News report may not be published, broadcast, rewritten or redistributed without the prior written authority of The Associated Press.
Copyright © 2007 Yahoo! Inc. All rights reserved.
