Q: Before PepsiCo aired its deaf commercial called “Bob’s House” for the Super Bowl, an organization named Alexander Graham Bell Association for the Deaf and Hard of Hearing (AG Bell) sent a letter to PepsiCo to “complain” about the commercial. The letter can be found at this link:
http://agbell.org/uploads/Pepsi3ltr.pdf
The letter implanted that an oral communication is the only choice for deaf and hard of hearing people to communicate. Historically, Alexander G. Bell does not support American Sign Language. He also thought deaf people should not marry each other and also cannot become teachers.
I highly recommend you to read a plaque at Bell Hall and I want your opinion on the plaque.
I strongly believe that people have rights to choose what types of communications they want to use to communicate.
Already, there is a Facebook group who want a rename of Bell Hall and a removal of the plaque from dorm. The petition has been circulated to ask for the rename and the removal of the plaque.
Would you consider renaming the hall and removing the plaque?
A: The concerns raised by members of the RIT/NTID community about the Alexander Graham Bell Association’s letter to PepsiCo, and the wording of the plaque in Bell Hall are important ones. Therefore, I have asked T. Alan Hurwitz, RIT Vice President and Dean for NTID to lead a group to assess the issues and make a recommendation to me. Dr. Hurwitz has asked Dr. James DeCaro, former NTID dean and Interim Director to work with him as vice chair. Included will be representatives from faculty, staff, student and deaf professional groups. If a name change is recommended, it would have to be approved by the President of RIT and ultimately the Board of Trustees.
For those readers unaware of the controversy, here is some information:
The AG Bell Association promotes the use of oral communication and technology for deaf children and adults. In its letter to PepsiCo, the Association said the company’s millions could have been better spent buying hearing aids for those who cannot afford them rather than portraying the small segment of the deaf population that uses only sign language to communicate.
The plaque in the foyer of Bell Hall reads:
Only six years before his death, Alexander Graham Bell looked back over his amazing life and wrote: “Recognition of my work for and interest in the education of the deaf has always been more pleasing to me than even recognition of my work with the telephone.”
A brilliant and innovative teacher of the deaf, Bell dedicated a great portion of his life to help deaf children develop this potential for listening, speaking and lipreading.
Today, NTID emulates the ideals for which Alexander Graham Bell worked.
While Dr. Hurwitz and the entire NTID community is supportive of all forms of communication, he also tells me, “I feel the Pepsi commercial was a clever way to expose millions of viewers to a brief glimpse of deaf culture. It promoted diversity and it apparently continues to be a source for a healthy discussion.” In letters to PepsiCo and Alexander Graham Bell Association, individual faculty and students have felt free to express their concerns or support regarding this commercial.
More important to our RIT community, I welcome the exploration of this issue by Dr. Hurwitz and Dr. DeCaro regarding the plaque and whether it should be removed or the wording changed.
Those wishing to be part of the discussion should contact Dr. Hurwitz’ office.