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LOL....I'm not bashing their approach, although I do admit it is not exactly interesting. I'm saying that  they seem to be VERY out of touch with the impact that being dependent on hearing technology has.  Like they seem to assume everyone has great health insurance that covers CIs and the latest technolgies etc.......they yammer on and on about things like MEIs or whatever without realizing that not everyone has access to top notch healthcare....and I mean I really think that it's almost a house organ. Before Coachlear bought entific, you NEVER heard anything about BAHA....now it's all over the hearing health world.....kinda weird.