I usually walk in the theater if I was alone or have a family member or friend to go to the movie theater. If I would walk early in the movie theater to catch the seat as I would not have to look for a seat in the dark. Yeah, I would not notice there were bikes outside, as I would be the first one in. Then that would explain why there came a bunch of bikers later being interest in watching the movie like the "Planet of the Apes". I and my friend or family member would not know what to do among all the bikers.
As I watched the video, it does look like they are just testing the ordinary couples if they can take it being with the bikers. That take a lot of nerve and guts to get into the two seats if they want to watch the movie. It does not matter if a couple want to leave or stay in the theater. Beside, it was a waste of money to buy the tickets if the couple were leaving and not face the music. Very interesting. 
In real life, I have never see any beer being serve in the movie theater. :roll: