That may be true; in the mind of the surgeon. But, VERY FEW surgeons truly does this for purely altruistic reasons. If people honestly believe that ALL do, they're dreaming or in denial.
However, I believe that it's too much of a sweeping generality to say that ALL ENTS that implant are greedy and in it for the money. But, most are. That's just our society and how we operate (pun not intended). Nearly everything is driven by the almighty dollar.